Vienna – A City Full of Design
The Vienna design week is being held from September 28th to October 7th, for the fifth consecutive year. Yet another exquisite and colourful programme of events awaits the visitors this fall, with the aim to show and enable people to experience the many-faceted creative work in the fields of product, furniture and industrial design as well as experimental design. Design has been and is an important field in the production of culture: it shapes our material culture, our everyday life and our consumer world, it influences our lifestyles and fashions and most fundamentally our aesthetic sense and judgements.
The festival’s events are scattered all over the city and organized in cooperation with many partners – from Vienna museums to production and retail companies to designers from all over the world. A large number of shops takes part in the festival by offering their customers special deals on designer furniture and products.
The festival aims to reveal creative and production processes and encourage experimental work on the spot. It also presents and promotes design that in the first instance withdraws from the scheme of utility value and functionality in order to create awareness and pose questions or also simply just to have fun.
With exhibitions, venue-specific installations, workshops, lectures, discussion events, a programme of films and, of course, enough opportunity to party and network, Vienna design week is not only an attraction for the international design scene but most explicitly also aims to interest and appeal to a wide public audience of Viennese and visitors to Vienna.
One of the main venues of the festival is Jean Nouvel’s Stilwerk building. The events in this space are connected through the common topic od recycling and reusing old and discarded objects to create new products. This weekend Stilwerk was home to the Misfits Revisited workshop, headed by the Viennese design group breadedEscalope. Earlier this year breadedEscalope began an experiment investigating the products, employees and brand of the long established company of Thonet. The cooperation does not work on the basis of a briefing but on the freedom of communicating an analysis of the form, material, tradition and processes involved in inventing a product. The visitors could, within the framework of the workshop, create or re-create their own “Thonet” out of discarded pieces from the Thonet factory, and take their creation home.
Zurich designers Atelier Volvox rescued these unloved plush toys and gave them a new lease of life by turning them inside out – eyes and all. Samuel Coendet and Lea Gerber collected the toys from second-hand shops and forgotten corners of nursery schools before cutting them open to reverse the fur. The Outsiders toys received one of the awards at the Vienna design week.
For the impressions and photos of the events we hereby thank Milena Vučković
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